Songs of the IBM: "Ever Onward"
Corporate music for IBM. The songs sound very brain-washy for the most part
Evans loved to sing, and he enjoyed setting his own lyrics to popular songs. …
As the years went on Evans informally assembled quite a few songs about IBM or people at the top of IBM. In 1925 Evans went to Watson and proposed printing a booklet of his IBM songs so that any of the employees could sing them at gatherings. It might be fun, Evans said. Watson liked the idea. At company sales conventions and other gatherings, employees already sang patriotic numbers and songs of good fellowship. Why wouldn’t they want to sing about IBM?
